Introduction Customer retention is key to sustainable business growth, and live chat can play a pivotal role in keeping your customers happy and engaged. Here’s how you can use live chat to foster loyalty and boost retention.

1. Provide Proactive Support Don’t wait for customers to reach out. Use live chat to proactively offer help based on their behavior, such as providing assistance on a checkout page or answering FAQs during their browsing session.

2. Gather Feedback in Real-Time Live chat is a great tool for collecting immediate feedback. Use it to understand customer concerns and implement changes that improve their experience.

3. Offer 24/7 Availability Customers value businesses that are there when they need them. Use chatbots to provide round-the-clock support, ensuring no query goes unanswered.

4. Build Personal Connections Personalized interactions through live chat can help build stronger relationships. Address customers by name, remember past interactions, and tailor solutions to their needs.

Conclusion Live chat is more than just a support tool—it’s a way to build lasting connections with your customers. With Brivo, you can leverage live chat to not only enhance customer satisfaction but also increase loyalty and retention.

Live chat is one of the most powerful tools available for businesses looking to engage with customers in real-time. However, integrating live chat into your website isn't as simple as just adding a widget and hoping for the best. To ensure you're making the most of live chat, it’s essential to follow best practices that enhance both the user experience and conversion rates.

In this post, we’ll walk you through the best practices for integrating live chat into your website, so you can improve customer satisfaction, boost sales, and make every interaction count.

1. Place Your Chat Widget in a Visible, Accessible Location

The first rule of live chat integration is to place the chat widget in an easily accessible and visible location on your website. Users should immediately see it when they land on your site, so they don’t waste time searching for how to contact you.

Most businesses opt for a bottom-right corner for their live chat widget, as this is a natural spot for users to expect it. Make sure the widget is visible on every page, especially on pages where customers may need help, such as product pages, checkout pages, or contact pages.

Pro Tip: Use an eye-catching yet non-intrusive button design. You want users to be drawn to it without it becoming a distraction.

2. Set Up an Automated Welcome Message

An effective live chat experience starts even before a customer types their first message. A well-crafted automated welcome message can set the tone for the conversation and encourage users to engage.

For example, try something like:
"Hi! 👋 How can I assist you today?"

Automated messages should be welcoming, friendly, and prompt visitors to interact. You can also offer helpful suggestions or direct them to specific areas of your site where they might need assistance. Be mindful not to make the message too long or intrusive—keep it simple and to the point.

Pro Tip: Timing matters. Trigger the welcome message after a user has been on your page for a few seconds to avoid overwhelming them.

3. Offer Targeted Triggers for Different Pages and User Actions

A one-size-fits-all approach to live chat might not be the most effective. Targeted triggers based on specific user behavior can lead to more relevant conversations and higher chances of conversion.

For example, you can set triggers like:

• If a user is on a pricing page, automatically trigger a message like: "Do you have any questions about our pricing or features? I’m here to help!"
• If a user is viewing a product page, you can prompt: "Need help deciding? Let me know if you have questions about this product."

You can even set triggers for exit-intent, where the chat window opens when a user tries to leave your site, giving them one last chance to interact before they bounce.

Pro Tip: Test different triggers to see which ones yield the best results for your business.

4. Ensure 24/7 Availability or Seamless Handover to Bots

Customers expect instant responses, but not every business has the resources to staff a live agent 24/7. The good news is you don’t have to be available around the clock—live chat bots can step in when agents aren’t available.

A well-programmed bot can answer common questions, collect information, and even schedule follow-ups for your team. When your team is offline, bots can take over, ensuring your customers never feel ignored.

However, it’s essential to seamlessly hand over to a human agent when needed. A bot should be able to escalate the conversation when it detects the user’s query is beyond its scope.

Pro Tip: Set up a clear handover process. Let users know they’ll be transferred to a human representative if the bot can’t resolve their issue, and ensure they’re not left waiting for too long.

5. Provide Pre-Chat Forms for Lead Capture

Live chat isn’t just a customer service tool—it’s also a great way to capture valuable leads. Pre-chat forms can help you collect important details (like a customer’s name, email address, or the reason for contacting you) before the chat begins.

This simple step can help you qualify leads, segment customers based on their needs, and provide a more personalized experience.

Pro Tip: Keep the pre-chat form short and non-intrusive. The goal is to capture essential information without making users feel like they’re filling out a lengthy questionnaire.

6. Integrate Live Chat with Your CRM and Other Tools

To make the most of your live chat data, it’s important to integrate your live chat software with your CRM and other business tools. This integration allows you to track conversations, follow up with leads, and personalize future interactions.

For example, if a customer engages in a live chat and provides their contact details, your CRM can automatically save their information. When they return to your site, the live chat can pull up previous conversations, ensuring agents are well-prepared to assist them based on past interactions.

Pro Tip: Integrating live chat with your email marketing tools can also help you follow up on missed chats, providing another opportunity to convert leads.

7. Ensure Mobile-Friendly Functionality

More and more customers are browsing and shopping from their mobile devices. For your live chat to be effective, it must be optimized for mobile use.

Test your live chat widget on various screen sizes to ensure it’s responsive and works well on smartphones and tablets. The chat window should be easy to access and use on mobile, just as it is on desktop.

Pro Tip: Make sure the chat button is large enough to be easily clicked on mobile screens, and the chat window itself should be easy to read and navigate.

8. Train Your Agents for Effective Communication

The effectiveness of your live chat largely depends on the quality of your agents’ communication skills. Your live chat agents should be trained to handle inquiries promptly, professionally, and courteously. A fast response is key, but so is delivering the right information.

Provide your agents with script templates for common inquiries, but also empower them to personalize conversations. Customers appreciate a friendly, human tone and will be more likely to convert if they feel they’re getting a tailored experience.

Pro Tip: Regularly review chat transcripts to identify opportunities for improvement and coaching.

9. Monitor and Optimize Chat Performance

Once live chat is integrated, it’s important to track performance and gather data on how it’s contributing to your business goals. Key metrics to monitor include:

• Response time (how quickly your agents respond to inquiries)
• Resolution time (how long it takes to resolve an issue)
• Conversion rates (how often chats lead to completed purchases or inquiries)

Use this data to optimize your live chat strategy. For example, if you notice long wait times during certain hours, you might want to schedule additional agents during peak periods.

Pro Tip: Set up regular performance reviews to ensure your live chat system is working at its best.

Conclusion: Elevate Your Website Experience with Live Chat

Integrating live chat into your website is an excellent way to engage with visitors, answer their questions, and drive conversions. By following these best practices—such as placing the chat widget in a visible spot, offering targeted triggers, providing a seamless handover to bots, and training your agents—you can ensure a smooth and effective live chat experience.

When implemented correctly, live chat can become one of your most valuable assets, improving customer satisfaction, capturing leads, and increasing sales. Ready to get started? Brivo offers an easy-to-integrate, feature-rich live chat solution that can help you engage customers and grow your business.

Introduction In today’s fast-paced digital landscape, customers demand instant communication and seamless support. Live chat has emerged as a cornerstone for businesses looking to provide real-time assistance and build lasting relationships with their audience. But why is live chat so critical for modern businesses? Let’s explore the key benefits.

1. Instant Customer Support Live chat enables businesses to address customer queries in real-time, reducing response times and improving customer satisfaction. Unlike email or phone support, live chat provides instant answers, ensuring customers remain engaged and valued.

2. Enhanced Customer Experience A well-integrated live chat system allows businesses to offer personalized support. By accessing customer history and preferences, agents can provide tailored solutions, creating a more memorable experience.

3. Increased Conversion Rates Live chat isn’t just for support—it’s also a powerful sales tool. Engaging visitors while they’re browsing your website can lead to higher conversions and reduced cart abandonment rates.

Conclusion Implementing live chat isn’t just a trend; it’s a necessity for businesses that want to stay competitive. With platforms like Brivo, you can harness the full potential of live chat to elevate your customer service and drive growth.

In today’s fast-paced digital world, providing exceptional customer service is no longer just a competitive advantage—it’s a necessity. One of the most effective ways to engage with website visitors in real-time and drive higher conversion rates is through live chat.

But how exactly does live chat increase conversions? In this post, we’ll dive into the benefits of live chat and explore why it’s a game-changer for businesses looking to improve sales and customer satisfaction.

1. Instant Response Boosts Customer Confidence

In the age of instant gratification, customers expect quick answers to their questions. If they encounter a problem or have a query while browsing your website, they don’t want to wait for hours or days to receive a response.

Live chat allows businesses to provide immediate responses to customer inquiries, which can dramatically improve the customer experience. Studies show that the faster you respond to customer questions, the more likely they are to convert into paying customers. Whether it’s answering a question about product availability, shipping details, or technical specifications, having someone ready to chat in real-time builds trust and confidence.

Result? Customers feel more secure in making a purchase or decision when they know they can reach someone quickly and easily.

2. Reduce Cart Abandonment

Cart abandonment is a significant issue for e-commerce businesses. According to a study by Baymard Institute, nearly 70% of online shopping carts are abandoned before checkout. While there are several reasons for abandonment—such as hidden costs or complicated checkout processes—live chat can directly address some of these barriers.

When a potential customer is on the brink of abandoning their cart, a live chat prompt can step in to offer assistance. Whether they need clarification on shipping fees, help applying a promo code, or a quick fix for a technical issue, live chat provides a real-time solution that can keep customers engaged and moving through the sales funnel.

Result? Live chat can help recover abandoned carts by offering personalized assistance and guiding users to complete their purchase.

3. Personalized Support Drives Higher Engagement

Customers today expect personalized experiences. Live chat enables businesses to offer tailored interactions with visitors, improving the overall engagement and creating a positive connection.

For example, when a visitor lands on your site, your live chat software can greet them with a personalized message, such as:
“Hi [Visitor’s Name], welcome back! How can we help you today?”

Personalized support can create a sense of loyalty and attachment to your brand, increasing the likelihood that visitors will choose to purchase from you.

Moreover, live chat allows sales reps to upsell or cross-sell in real-time based on the customer’s preferences, browsing history, and purchase behavior. This adds another layer of value to the interaction.

Result? Engaged customers are more likely to follow through with a purchase, and personalized suggestions can boost order value.

4. Build Stronger Customer Relationships

When a customer knows they can get quick, personalized assistance via live chat, they’re more likely to feel valued by your brand. This connection goes beyond the initial purchase. Customers who experience great customer support are more likely to return to your business for future purchases and recommend you to others.

Additionally, offering a live chat service can differentiate your brand from competitors. If you’re one of the few companies offering seamless, instant communication, customers are more likely to trust you with their business and become loyal advocates.

Result? The stronger the relationship you build with your customers, the higher the chance they’ll convert on future purchases or refer others to your business.

5. Capture Leads with Minimal Effort

Live chat isn’t just about converting visitors into customers—it's also a powerful tool for capturing new leads. A strategically placed chat widget can collect visitor information, like email addresses or phone numbers, even if they don’t immediately make a purchase.

With pre-chat surveys or exit-intent popups, businesses can gather valuable insights into customer interests and tailor follow-up emails accordingly. This data can be used to nurture leads and convert them later in the sales funnel.

Result? Live chat allows you to capture and qualify leads more effectively, turning visitors into potential customers even when they aren’t ready to buy right away.

6. Improve Customer Satisfaction and Retention

One of the most significant factors driving conversions is overall customer satisfaction. When customers feel their needs are met promptly and thoroughly, they’re more likely to complete a purchase. In fact, customer satisfaction has a direct correlation with repeat purchases and retention rates.

Live chat enables businesses to provide the best possible experience, allowing agents to resolve issues quickly, answer questions, and offer helpful guidance. Happy customers are more likely to become repeat buyers and brand advocates.

Result? Customers who feel supported and valued are more likely to return and make future purchases, increasing lifetime customer value.

7. Track and Analyze Customer Behavior

Live chat software can provide valuable insights into customer behavior. By tracking customer interactions, businesses can identify common pain points, assess website performance, and tailor their strategies accordingly.

For example, if many customers are asking the same question about a particular product, you can use that feedback to improve product descriptions, FAQs, or even create helpful guides. Additionally, by analyzing chat transcripts, you can gain a deeper understanding of your customers’ needs and tailor your approach for maximum conversions.

Result? Leveraging data from live chat interactions helps you optimize your website, customer experience, and sales processes.

Conclusion: The Power of Live Chat in Increasing Conversions

Live chat is more than just a communication tool—it’s a conversion powerhouse that allows businesses to engage with visitors, answer questions, and offer personalized support in real-time. By providing instant answers, reducing cart abandonment, offering tailored suggestions, and building lasting customer relationships, live chat is proven to drive higher conversion rates and customer satisfaction.

Whether you’re an e-commerce store looking to reduce abandoned carts or a service-based business hoping to increase lead capture, live chat can be a game-changer. If you’re not already using live chat on your website, now’s the time to start reaping the benefits of this powerful, conversion-boosting tool.

Ready to get started? Try Brivo—the easiest live chat solution for businesses looking to boost conversions and improve customer experience.

Live chat is one of the most powerful tools available for businesses looking to engage with customers in real-time. However, integrating live chat into your website isn't as simple as just adding a widget and hoping for the best. To ensure you're making the most of live chat, it’s essential to follow best practices that enhance both the user experience and conversion rates.

In this post, we’ll walk you through the best practices for integrating live chat into your website, so you can improve customer satisfaction, boost sales, and make every interaction count.

1. Place Your Chat Widget in a Visible, Accessible Location

The first rule of live chat integration is to place the chat widget in an easily accessible and visible location on your website. Users should immediately see it when they land on your site, so they don’t waste time searching for how to contact you.

Most businesses opt for a bottom-right corner for their live chat widget, as this is a natural spot for users to expect it. Make sure the widget is visible on every page, especially on pages where customers may need help, such as product pages, checkout pages, or contact pages.

Pro Tip: Use an eye-catching yet non-intrusive button design. You want users to be drawn to it without it becoming a distraction.

2. Set Up an Automated Welcome Message

An effective live chat experience starts even before a customer types their first message. A well-crafted automated welcome message can set the tone for the conversation and encourage users to engage.

For example, try something like:
"Hi! 👋 How can I assist you today?"

Automated messages should be welcoming, friendly, and prompt visitors to interact. You can also offer helpful suggestions or direct them to specific areas of your site where they might need assistance. Be mindful not to make the message too long or intrusive—keep it simple and to the point.

Pro Tip: Timing matters. Trigger the welcome message after a user has been on your page for a few seconds to avoid overwhelming them.

3. Offer Targeted Triggers for Different Pages and User Actions

A one-size-fits-all approach to live chat might not be the most effective. Targeted triggers based on specific user behavior can lead to more relevant conversations and higher chances of conversion.

For example, you can set triggers like:

• If a user is on a pricing page, automatically trigger a message like: "Do you have any questions about our pricing or features? I’m here to help!"
• If a user is viewing a product page, you can prompt: "Need help deciding? Let me know if you have questions about this product."

You can even set triggers for exit-intent, where the chat window opens when a user tries to leave your site, giving them one last chance to interact before they bounce.

Pro Tip: Test different triggers to see which ones yield the best results for your business.

4. Ensure 24/7 Availability or Seamless Handover to Bots

Customers expect instant responses, but not every business has the resources to staff a live agent 24/7. The good news is you don’t have to be available around the clock—live chat bots can step in when agents aren’t available.

A well-programmed bot can answer common questions, collect information, and even schedule follow-ups for your team. When your team is offline, bots can take over, ensuring your customers never feel ignored.

However, it’s essential to seamlessly hand over to a human agent when needed. A bot should be able to escalate the conversation when it detects the user’s query is beyond its scope.

Pro Tip: Set up a clear handover process. Let users know they’ll be transferred to a human representative if the bot can’t resolve their issue, and ensure they’re not left waiting for too long.

5. Provide Pre-Chat Forms for Lead Capture

Live chat isn’t just a customer service tool—it’s also a great way to capture valuable leads. Pre-chat forms can help you collect important details (like a customer’s name, email address, or the reason for contacting you) before the chat begins.

This simple step can help you qualify leads, segment customers based on their needs, and provide a more personalized experience.

Pro Tip: Keep the pre-chat form short and non-intrusive. The goal is to capture essential information without making users feel like they’re filling out a lengthy questionnaire.

6. Integrate Live Chat with Your CRM and Other Tools

To make the most of your live chat data, it’s important to integrate your live chat software with your CRM and other business tools. This integration allows you to track conversations, follow up with leads, and personalize future interactions.

For example, if a customer engages in a live chat and provides their contact details, your CRM can automatically save their information. When they return to your site, the live chat can pull up previous conversations, ensuring agents are well-prepared to assist them based on past interactions.

Pro Tip: Integrating live chat with your email marketing tools can also help you follow up on missed chats, providing another opportunity to convert leads.

7. Ensure Mobile-Friendly Functionality

More and more customers are browsing and shopping from their mobile devices. For your live chat to be effective, it must be optimized for mobile use.

Test your live chat widget on various screen sizes to ensure it’s responsive and works well on smartphones and tablets. The chat window should be easy to access and use on mobile, just as it is on desktop.

Pro Tip: Make sure the chat button is large enough to be easily clicked on mobile screens, and the chat window itself should be easy to read and navigate.

8. Train Your Agents for Effective Communication

The effectiveness of your live chat largely depends on the quality of your agents’ communication skills. Your live chat agents should be trained to handle inquiries promptly, professionally, and courteously. A fast response is key, but so is delivering the right information.

Provide your agents with script templates for common inquiries, but also empower them to personalize conversations. Customers appreciate a friendly, human tone and will be more likely to convert if they feel they’re getting a tailored experience.

Pro Tip: Regularly review chat transcripts to identify opportunities for improvement and coaching.

9. Monitor and Optimize Chat Performance

Once live chat is integrated, it’s important to track performance and gather data on how it’s contributing to your business goals. Key metrics to monitor include:

• Response time (how quickly your agents respond to inquiries)
• Resolution time (how long it takes to resolve an issue)
• Conversion rates (how often chats lead to completed purchases or inquiries)

Use this data to optimize your live chat strategy. For example, if you notice long wait times during certain hours, you might want to schedule additional agents during peak periods.

Pro Tip: Set up regular performance reviews to ensure your live chat system is working at its best.

Conclusion: Elevate Your Website Experience with Live Chat

Integrating live chat into your website is an excellent way to engage with visitors, answer their questions, and drive conversions. By following these best practices—such as placing the chat widget in a visible spot, offering targeted triggers, providing a seamless handover to bots, and training your agents—you can ensure a smooth and effective live chat experience.

When implemented correctly, live chat can become one of your most valuable assets, improving customer satisfaction, capturing leads, and increasing sales. Ready to get started? Brivo offers an easy-to-integrate, feature-rich live chat solution that can help you engage customers and grow your business.

The rise of artificial intelligence (AI) has brought significant changes across industries, and customer service is no exception. One of the most noticeable ways AI is transforming customer interaction is through the use of chatbots in live chat systems.

Chatbots powered by AI are quickly becoming a game-changer for businesses, allowing them to engage with customers in real-time, provide instant support, and even boost sales. In this post, we’ll explore the role of AI in live chat and how chatbots are revolutionizing the way businesses interact with their customers.

What Are AI-Powered Chatbots?

AI-powered chatbots are software applications that use artificial intelligence to simulate human conversation. These bots can interact with users via text (or voice) in real-time and provide automated responses to customer queries. Unlike traditional chat systems that require human agents to respond manually, AI chatbots can handle a wide variety of tasks with little to no human intervention.

The AI behind these chatbots allows them to learn from customer interactions, improve over time, and respond more intelligently. Whether it's answering frequently asked questions, resolving issues, or providing product recommendations, AI chatbots can manage a range of customer service tasks efficiently.

1. 24/7 Availability for Instant Support

One of the most significant advantages of AI in live chat is that it offers round-the-clock support without requiring human agents to be available at all hours. With AI chatbots, businesses can engage with customers at any time of day or night, ensuring no one has to wait for help.

This is especially important for global businesses with customers in different time zones. AI chatbots can immediately respond to questions, solve problems, or escalate issues to human agents when needed—making sure that customers always feel heard and supported, no matter when they reach out.

Pro Tip: Use chatbots to handle common customer queries outside business hours, ensuring that your customers always receive assistance.

2. Handling Repetitive Tasks and Frequently Asked Questions

Another area where AI chatbots shine is in automating repetitive tasks. Many customer interactions revolve around similar questions or requests, such as:

• "What are your business hours?"
• "Where is my order?"
• "What’s the return policy?"
• "Can I get a discount?"

Rather than having human agents spend time answering these same questions repeatedly, chatbots can take over these simple, repetitive tasks. This allows your human agents to focus on more complex issues that require a personal touch, leading to more efficient and productive operations.

Pro Tip: Create a chatbot script with pre-programmed responses for common questions, so it can deliver fast and accurate answers.

3. Improving Customer Experience with Personalized Interactions

AI chatbots don’t just answer questions—they can also personalize the customer experience. By leveraging data from previous interactions or customer profiles, chatbots can tailor their responses based on individual preferences, behaviors, or purchase history.

For example, a chatbot may greet a returning customer by name and suggest products related to their previous purchases. It can also offer promotions or discounts based on past buying behavior, creating a more personalized and relevant experience for the customer.

Pro Tip: Integrate your chatbot with your CRM to access customer data and make interactions more personalized. The more a chatbot knows about the customer, the better it can tailor its responses.

4. Reducing Response Times and Improving Efficiency

One of the biggest advantages of AI in live chat is the speed at which it can respond. Customers today expect fast responses, and AI chatbots can provide instant replies to inquiries without any waiting time. This is crucial for maintaining customer satisfaction and reducing bounce rates.

AI chatbots are capable of handling multiple interactions simultaneously, so whether you have one customer or hundreds interacting with the bot, it can respond to them all in real-time without delays. This efficiency ensures that customers don’t have to wait for support, improving their overall experience.

Pro Tip: Use AI chatbots to handle high volumes of inquiries during peak times (like holiday sales or promotions) to ensure quick, efficient service.

5. Seamlessly Handing Over to Human Agents When Needed

While chatbots are great at handling a variety of tasks, there are still situations where human intervention is necessary. The key to successfully implementing AI in live chat is ensuring a smooth transition from chatbot to human agent.

AI chatbots can recognize when a conversation requires human attention—for example, when a customer has a more complex question or when a chatbot fails to provide the right answer. At this point, the chatbot can escalate the conversation to a human agent and provide them with the context of the interaction, ensuring a seamless handover without the customer having to repeat themselves.

Pro Tip: Make sure your chatbot is equipped with clear handoff protocols, including an option for customers to request a human agent if they’re not satisfied with the bot’s responses.

6. Improving Sales with AI-Powered Recommendations

AI chatbots can also drive sales and conversions by offering personalized product recommendations to visitors based on their preferences or browsing behavior. For example, if a customer is browsing a product category, the chatbot can suggest related items or offer discounts, encouraging them to make a purchase.

In addition to product recommendations, chatbots can provide customers with additional information about the products they’re interested in, such as pricing details, availability, and shipping options. This helps customers make informed decisions quickly and moves them further down the sales funnel.

Pro Tip: Use AI to run promotions or offer discounts directly through the chatbot, creating an opportunity for upselling and cross-selling.

7. Collecting Valuable Customer Data and Insights

Every interaction with a chatbot is an opportunity to collect valuable data about your customers. AI chatbots can track customer behavior, identify common questions or issues, and gather feedback—all of which can be used to improve your products, services, and customer interactions.

For example, if multiple customers are asking about a particular product feature, it might signal the need for better explanations or new features. Likewise, if customers frequently inquire about a specific problem, it may indicate an issue that requires attention.

Pro Tip: Use AI to analyze chatbot conversations for trends and customer insights. These insights can inform your business strategy and improve customer satisfaction.

8. Cost Savings and Scalability

AI chatbots can reduce the need for a large customer support team, which can translate to significant cost savings. With chatbots handling routine inquiries and tasks, businesses can allocate resources more efficiently and scale their operations without hiring additional staff.

Moreover, AI chatbots can handle a virtually unlimited number of customer interactions simultaneously, making them an excellent solution for businesses looking to expand their customer support capabilities without scaling up labor costs.

Pro Tip: As your business grows, leverage AI chatbots to handle an increasing volume of inquiries, ensuring consistent service levels while keeping operational costs in check.

Conclusion: Embracing AI in Live Chat for the Future of Customer Interaction

AI-powered chatbots are transforming the way businesses interact with customers, providing faster, more efficient, and personalized service. By handling repetitive tasks, improving response times, offering personalized recommendations, and collecting valuable insights, chatbots can elevate your customer service and sales processes.

As AI technology continues to advance, the role of chatbots in live chat will only become more essential. Whether you're a small business or a large enterprise, incorporating AI into your live chat strategy is no longer a luxury—it’s a necessity.

Ready to get started? Brivo integrates AI-powered chatbots with live chat, making it easy to enhance your customer interactions and drive business growth. Embrace the future of customer support and sales with AI today!